The History of Kia

The recent economic pressure felt in various countries around the world have had an unexpected effect on the motoring industry as a whole; not only have car sales decreased in recent years, but there has also been a shift in power felt between some of the biggest car manufacturers in the world. Kia is a manufacturer that has their headquarters based in Seoul; Kia was founded in 1944 and initially was involved in the design and manufacture of bicycles. It wasn’t until the 1970’s that their emphasis started to shift and they began the production of motor cars. Kia is the second-largest car manufacturer in South Korea, with the largest being Hyundai. Over the last ten years Kia has managed to gain more prominence in Europe and America making it a name to be reckoned with in the motor industry.

A recognisable name

One of the main aspects that this manufacturer focuses on is the design element of car production. The surge in sales over the last ten years can be attributed to the careful marketing and sales techniques that have enabled them to increase prominence and become a household name in the motor industry. The company is famous for producing a range of vehicles that cover a range of different styles of vehicle, but also offer exceptional value for money with Kia being one of the cheapest cars to purchase. It could be thought that a low price tag must equate to a poor quality vehicle but this company has shown how it is possible to break into new markets and entice new customers to purchase from you. There are many different types of vehicle produced which include hatchbacks, saloons, 4x4, and family cars; these vehicles can be purchased in a number of dealerships that are situated around the country. Many dealerships offer test drives so you can see the performance and handling of the vehicle for yourself.

Image from www.kia.co.uk

A diverse range of products

One of the surprising things about this car manufacturer is the fast pace with which they conduct business and keep on top of the latest aspects of car design. Hybrid vehicles have been produced by a small number of car manufacturers in an effort to reduce carbon emissions and help to decrease the detrimental effect that motoring has on the environment; Kia is actually one of the few manufacturers that have risen to the challenge and designed a hybrid range of their own. They also have many other strings to their bow that you may not have even realised; they are the main designers and manufacturers of vehicles used by the South Korean military. Military vehicles are extremely important as they are needed to help maintain peace and diffuse a number of difficult war-time situations. There have been seven different types of military vehicle produced for the South Korean military with more to come in the future; these vehicles are heavy duty and use the latest technology available.

Image from www.jenningskia.co.uk